Even now six months away the campaign launched, the Quidco Get Paid to Shop ads can still be seen on trains in the London Underground. The campaign was comprised of 5 tube carriage variations, 16-sheet over the track poster and two lift/escalator poster variations. Registration and brand awareness has increased as a result of the exposure.
The design was simple and focused on the message, a choice taken for a number of factors (time, budget and the launching of a rebrand for Quidco). In fact keeping it simple was helpful for projecting a trustfully brand and easy-to-use product. The wit and clarity of the message is thanks to the work of expert copywriter Simon Carbery.